Mimi was established in 2001 by Mimi Berry. The brand grew from early beginnings in Spitalfields and is now an established fashion presence in the UK accessories market. Ten years on, both Mimi’s design studio and showroom are located in Bethnal Green, east London.
Mimi studied Fashion Design at Central St Martins and upon completing her degree went on to launch her accessories and handbag label. Selling her handmade designs initially to small boutiques, the brand has consistently grown and is now sold throughout the UK and internationally. The product range includes designs for both ladies and men.
Designs follow a strict aesthetic, and new shapes are introduced seasonally. The signature range of styles is made each season in new colours and leathers, and always from the finest materials. The core of the collection is based on utilitarian shapes, adapted to work with modern women’s needs and desires.
As one of the first wave of designers to manufacture exclusively in the UK, Mimi has always been proud to promote the Made in England aspect of the company. Production is spread between factories both in London and the Midlands. The making process is very hands-on, and as a result the label has developed close relationships with all its factories.
Living and working in east London, Mimi’s customer profile is not too far from the designer herself. Her personal touch runs through the entire brand and has led to a strong, loyal following both in the UK and worldwide.